
E3 is not lucrative for many gaming companies. Due to the increasing costs, as well as the promotional dues and event costs, you may see a smaller version of E3 this year. An article on Gamespot was reported as saying-
“On July 28, the Web site of UK trade magazine MCV reported discussions had taken place between the ESA and E3 exhibitors which addressed the future of the annual trade show. GameSpot spoke with informed game industry sources late Friday and Saturday and learned that the show would radically shrink in size and move from its usual Los Angeles Convention Center (LACC) venue to a smaller location.
Sources said that rather than fill the 540,000 square feet of the cavernous LACC, the show will take place at a location that would support exhibitors in meeting room space only, with companies showing their wares to a select group of attendees numbering in the hundreds rather than thousands.”
This may make E3 more intimate for serious gamers. Some past E3 patrons complained about the too impersonal nature that a large venue like E3 has to offer. Many seeking smaller venues throughout the year. However E3 has always been the “BIGGEST EVENT in GAMING”
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